If you live for sensational summers, this brand exists for you. Machine wash. Front button closure. Born in Bondi, Its Now Cool launched in 2015 by Josie Clough to provide an evolving collection of bikinis and one pieces from barely there-cuts to maximize a bronzed body, to greater coverage for shape and comfort. After spending years photographing the worlds most elite swimwear models and shooting for the likes of Sports Illustrated, Josie Clough dived even deeper into the industry by creating her own line of timeless swimwear, Its Now Cool. It's Now Cool The Vacay Shirt in Green. Front slip pocket. Born and bred from Bondi Beach, Its Now Cool lives for the sun, sand and surf. Its Now Cool is bred from a love of 90s beach culture with silhouettes still reflecting modern trends and ensuring timeless, sexy fits. Made in India.